Privacy Policy
Your privacy is important to us. It is Jiva.ai Limited’s policy to respect your privacy regarding any information we collect about you when you interact with us, use our public website www.jiva.ai, and any other sites we own and operate, or receive our services or publications.
We collect data by fair and lawful means, with your knowledge and consent. This privacy notice tells you what we do with your personal information, why we are collecting it and how it will be used.
Who We Are
Jiva.ai Limited is committed to protecting your privacy and ensuring that your personal data is processed in compliance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
Our registered office is at Tramshed Tech, Pendyris Street, Cardiff, CF11 6BH. For any privacy-related inquiries, please contact our Data Protection Officer (DPO) at: security@jiva.aiWhat Data We Collect, use and Why...
We collect and process the following types of personal data for specific purposes:
Contact Data: Name, email address, phone number, and address, for customer service and communication.
Payment Data: Credit/debit card details for processing transactions (processed securely through third-party payment providers).
Account Data: Login credentials, preferences, purchase history to manage your account, compliments and complaints
Usage Data: user journeys, how you use our website, products and services.
compliments and complaints
Marketing Preferences: To send promotional emails and updates if you have opted in.Legal Basis for Processing
We only process your data when there is a legal basis for doing so:
Consent: When you have given explicit consent (e.g., subscribing to our newsletter, marketing purposes).
Contractual Necessity: To perform our contract with you (e.g., fulfilling orders or providing services).
Legal Obligation: To comply with legal requirements (e.g., financial reporting).
Legitimate Interests: To provide you with information requested. To follow up on product/ service requests and to provide you with products and services, and information related to those, that you commission from us. To improve our services, provided it does not override your rights and freedoms.How We Collect Your Data
We collect personal data in the following ways:
Directly from You: When you register on our site, place an order, fill out a form, or contact us.
Automatically: Through cookies and similar technologies when you visit our website for example Internet Protocol (IP) address, and details of which version of web browser you used, information on how you use the site (pages visited, length of visit, how and when you got to the site, page response times, what you click on, and any errors). Please refer to our Cookie Policy for more details.Sharing Your Data...
Others we share personal information with:
Service Providers: Who assist us in areas like payment processing.
Legal Authorities: When required by law or to protect our legal rights.
All third parties are required to process your data securely and in compliance with applicable laws.
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.International Transfers
If your data is transferred outside the UK or the European Economic Area (EEA), we ensure an adequate level of protection, either by using countries deemed "adequate" by the UK government, or by implementing safeguards like Standard Contractual Clauses (SCCs).Data Retention
We retain your data only as long as necessary for the purpose it was collected, or as required by law. For example:
Customer Account Data: Retained for the duration of your account and for up to 3 years after account closure.
Transaction Records: Retained for 6 years to comply with financial reporting requirements.
When data is stored, we’ll protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.Your Rights
Under UK data protection law, we must have a ‘lawful basis’ for collecting and using your personal information. You can find out more about lawful bases on the ICO’s website (www.ico.org.uk)
Under the UK GDPR, you have the right to:
Access: Request a copy of your personal data.
Rectification: Correct inaccurate or incomplete data.
Erasure: Request the deletion of your data under certain conditions.
Restriction of Processing: Limit how we process your data.
Data Portability: Obtain a copy of your data in a structured format.
Object: To certain processing activities, including marketing.
Withdraw Consent: When processing is based on your consent, you may withdraw it at any time.
To exercise these rights, please contact us using the information provided above. We will respond to all requests within one month, as required by law.
You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.
Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, please contact us.How to Lodge a Complaint
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaintChanges to This Privacy Notice
We may update this Privacy Notice from time to time, the latest version will be posted on our website, and where appropriate, we will notify you by email.
Last updated:
15th May, 2025
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